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2MAD Agency | Make Your Business Fundable, Scalable, and Ready to Sell

Business growth consulting

Make Your Business Fundable, Scalable, and Ready to Sell

We help founders and business owners fix the positioning, growth systems, acquisition story, and business-value gaps that investors, buyers, and strategic partners evaluate before they say yes.

Blue Microphones

Problem
Blue Microphones had strong brand equity, but lacked scalable digital infrastructure to fully capture and convert demand. That limited direct revenue growth, acquisition efficiency, and the company’s ability to fully express its market value.

Result
2MAD helped strengthen direct revenue performance, improve acquisition efficiency, and sharpen market positioning. The company was later acquired by Logitech for $117M.

Tutti Frutti

Problem
Tutti Frutti had low customer traffic, limited local awareness, inconsistent growth, and no predictable system for attracting repeat buyers. That limited both revenue stability and resale value.

Result
2MAD helped drive a full local growth strategy across branding, creative campaigns, TV, radio, digital marketing, local awareness, and customer acquisition. The Los Angeles franchise sold in 90 days for $280,000.

LAvish Studios

Problem
LAvish Studios had a strong service business, but it was not structured like a sellable asset. Customer acquisition was not predictable enough, the growth story was unclear, and the business lacked the signals buyers or investors look for.

Result
2MAD installed scalable demand generation, improved acquisition efficiency, lowered CAC, created more consistent bookings, and helped position the business for sale. After a 90-day transformation, the studio sold within 1 month.

JBL

Problem
JBL was launching a product in a highly competitive consumer electronics market where weak content could hurt conversion, increase CAC, and limit launch revenue.

Result
2MAD built a high-performance content system that improved product positioning, increased conversion efficiency, strengthened paid performance, lowered CAC, and supported stronger revenue performance during launch.

PUBG

Problem
PUBG had a massive global user base, but limited engagement outside the core gameplay experience. That left audience attention underutilized and created missed opportunities for retention, LTV expansion, and additional monetization.

Result
2MAD helped build a scalable digital content platform that extended user interaction beyond gameplay, activated 5M+ engaged users, increased LTV potential, and opened new monetization pathways.

Jersey Mike's

Problem
Jersey Mike’s needed to generate large-scale demand during a critical revenue window without relying on higher paid acquisition spend. The challenge was to increase attention, demand, and customer action while protecting acquisition efficiency.

Result
2MAD deployed a high-reach organic campaign that generated 12M+ organic reach, reduced CAC pressure, increased demand, and supported revenue performance during a peak sales period.

Your Business May Be Valuable.
But Does It Look Valuable to Investors or Buyers?

You need 2MAD if:

Choose the Growth Path That Matches Your Stage

We help businesses improve positioning, growth, customer acquisition, brand credibility, and overall business value so the opportunity feels clearer, stronger, and more attractive to buyers, partners, and future growth opportunities.

Get Investor-Ready

For startups and growing companies preparing to raise capital.

We help clarify your story, strengthen your numbers, improve your positioning, define your use of funds, and prepare the business for investor conversations.

What we work on:

• Investor narrative
• Traction signals
• Market positioning
• Pitch strategy
• Use of funds
• Revenue and growth story


[ Prepare for Funding ]

Get Acquisition-Ready

For business owners who want to sell, attract buyers, or increase valuation before an exit.

We help make the business easier to understand, easier to evaluate, and more attractive to strategic buyers or acquisition partners.

What we work on:

• Buyer positioning
• Valuation drivers
• Customer concentration
• Growth systems
• Owner dependency
• Due diligence readiness


[ Prepare for Acquisition ]

Build More Business Value

For companies that need stronger growth before raising capital or selling.

We help improve how your business attracts customers, converts demand, communicates value, and builds the kind of traction that investors and buyers want to see.

What we work on:

• Customer acquisition
• Offer strategy
• Conversion systems
• Brand authority
• Revenue growth
• Scalable infrastructure


[ Build More Business Value ]

How We Turn Potential Into a Stronger Business Opportunity

Step 1: Diagnose

We review where the business is now: positioning, revenue, marketing, customer acquisition, growth systems, investor signals, and acquisition risks.

Step 2: Build

We fix the gaps that are holding the business back, including messaging, offer clarity, funnel structure, content, conversion systems, and growth strategy.

Step 3: Position

We package the business so investors, buyers, or strategic partners can understand the opportunity faster and with more confidence.

Step 4: Prepare

We help you get ready for the next step, whether that means fundraising, scaling, acquisition conversations, or increasing valuation before a future exit.

2MAD was founded by Tony Poll to help businesses become more valuable, more scalable, and more attractive in competitive markets. After more than 15 years of working with brands, growth systems, digital infrastructure, customer acquisition, and business positioning, 2MAD focuses on helping companies strengthen the areas that influence growth, credibility, and long-term business value. That means improving how the business is positioned, how it attracts customers, how it scales, and how clearly the opportunity is understood by buyers, partners, and future growth opportunities.

FAQ

We help businesses become more investor-ready by improving positioning, growth strategy, traction signals, numbers, and the story investors need to understand. 

We help owners prepare the business for acquisition by improving buyer perception, growth systems, positioning, value drivers, and readiness. 

The best time is before you urgently need funding or before you are ready to sell. The earlier the business is prepared, the stronger the opportunity usually becomes.

2MAD works with startups, growth-stage companies, and established businesses that want to raise capital, scale, increase value, or prepare for acquisition.

We usually start with the biggest blockers: unclear positioning, weak customer acquisition, messy growth strategy, poor investor narrative, low conversion, or gaps that reduce buyer confidence.

No. Marketing is only one part of it. 2MAD focuses on growth, positioning, business value, investor perception, buyer perception, and the systems that make a company more credible and scalable.