The Challenge

Despite their strong reputation, Your Lovely Wedding wanted to reach more engaged couples online and attract new clients through a cost-efficient digital marketing strategy. In the highly competitive Los Angeles wedding market, where average click costs are steep, they needed a campaign that could deliver strong results without overspending.

Our Contribution

We helped to develop a targeted Google Ads campaign tailored to couples actively searching for wedding photography and videography services. By combining keyword precision, compelling ad copy, and continuous optimization, we ensured their ads appeared at the right time, in front of the right audience, at a fraction of the usual industry cost.

Delivered

• Built and optimized Google Search ad groups focused on high-intent wedding-related keywords.
• Created emotive and engaging ad copy highlighting the brand’s credibility and unique offerings.
• Optimized campaigns for cost-efficiency and lead quality, ensuring more inquiries at lower spend.
• Monitored performance daily, making strategic adjustments for maximum ROI.

Results & Impact

• 1,000+ clicks from engaged couples actively searching for wedding photography and videography.
• 24,000+ impressions, meaning tens of thousands of couples saw the brand at the right moment.
• $0.82 average cost per click (CPC) — nearly 3x lower than the wedding industry average of $2.50–$3.00.