The Challenge

Jersey Mike’s needed culturally relevant, influencer-led video content to break through the crowded Thanksgiving season and drive large-scale organic reach without relying heavily on paid media.

Our Contribution

We partnered with Jersey Mike’s to concept, produce, and execute a high-impact influencer video campaign featuring FoodGod, built specifically for short-form social platforms and optimized for organic distribution.

Delivered

• Influencer-led Thanksgiving video that generated 12M+ organic views across social platforms
• Campaign assets that drove 25M+ total impressions through shares, reposts, and influencer reach
• Platform-optimized short-form videos designed to maximize engagement and viral potential