Jersey Mike’s needed to generate awareness, customer interest, and sales momentum during a critical revenue period without relying solely on increased media spend.

2MAD did more than an organic campaign. We filmed a high-reach demand-generation video content designed to expand visibility, attract customers, and support sales efficiently at scale.

The campaign generated more than 12 million organic impressions, increased demand, reduced pressure on CAC, and strengthened revenue performance.

Business Impact

• 12M+ organic reach
• Increased customer demand
• Reduced CAC pressure
• Stronger sales momentum
• Supported revenue during a critical period

Why It Matters

For restaurant and franchise brands, attention only matters when it drives demand. 2MAD helped Jersey Mike’s turn organic reach into measurable business momentum without forcing acquisition costs higher.