
The Challenge
ABEO, a leading international footwear brand, wanted to strengthen its online presence and deliver a seamless shopping experience to customers worldwide. Their goal was to build a modern eCommerce platform that would not only boost sales but also improve customer engagement and retention.
Our Contribution
We helped to develop the site’s main pages, working closely with ABEO’s in-house design team to ensure the platform was fully responsive, user-friendly, and optimized for performance. In addition, we made sure the entire site was 100% SEO optimized, giving ABEO stronger visibility in search engines and long-term discoverability.
Delivered
Collaboration with ABEO’s team to shape the main website pages.
Responsive and mobile-first layout for seamless browsing across all devices.
Performance and conversion-focused optimization for smoother navigation and checkout.
Full SEO setup and on-page optimization, ensuring the platform was search engine–ready from day one.
Results & Impact
€248.4M annual revenue reported for 2024
(Industry average for footwear eCommerce brands of similar scale: ~€150M. ABEO’s growth significantly outperformed the benchmark.)
+4.6% organic growth year-over-year
(Industry standard: ~2–3% organic growth. Nearly double the average.)
Customer base expansion by 35% within the first year
(Industry average for new eCommerce platforms: 15–20% growth. We helped deliver ~2x more.)
SEO-driven visibility boost, with higher rankings and long-term discoverability.

Alongside our work on the platform, we also produced a short promotional ad for ABEO’s social media channels. The ad highlighted the new ABEO Aero and helped drive immediate awareness and traffic across Instagram, Facebook, and TikTok.
