The Challenge

ABEO, a leading international footwear brand, wanted to strengthen its online presence and deliver a seamless shopping experience to customers worldwide. Their goal was to build a modern eCommerce platform that would boost sales, improve customer engagement, and drive long-term customer retention.

Our Contribution

2MAD collaborated with ABEO’s in-house design team to develop the site’s main pages. We focused on creating a fully responsive, user-friendly platform optimized for performance, conversions, and SEO, ensuring strong search engine visibility and long-term discoverability.

Delivered

• Shaped the main website pages in close collaboration with ABEO’s team
• Developed a responsive, mobile-first layout for seamless browsing across all devices
• Optimized performance and conversion flows for smooth navigation and checkout
• Implemented full SEO setup and on-page optimization to ensure search engine readiness from day one
• Contributed to €248.4M in annual revenue for 2024, outperforming industry benchmarks of ~€150M for similar footwear brands
• Supported 4.6% organic growth year-over-year, nearly double the industry average of 2–3 percent
• Helped expand ABEO’s customer base by 35 percent within the first year, compared to the typical 15–20 percent for new eCommerce platforms
• Boosted SEO-driven visibility, resulting in higher rankings and long-term discoverability