ABEO had the strength of an established international footwear brand, but fragmented marketing execution and underperforming digital infrastructure were limiting conversion, acquisition efficiency, and scalable growth.

2MAD was brought in not simply to deliver marketing services, but to improve how the company attracted customers, captured demand, converted traffic, and scaled revenue across eCommerce, paid media, organic growth, and campaign execution.

Our work helped create a stronger, more conversion-focused growth system that supported €248.4 million in revenue and contributed to 35% customer-base growth. It also made ABEO’s growth story more measurable, scalable, and attractive from an acquisition perspective.

Business Impact

• €248.4 million in revenue supported
• 35% customer-base growth
• Improved acquisition efficiency
• Stronger digital infrastructure
• Better acquisition positioning

Why It Matters

Acquirers evaluate more than brand strength. They want to see whether demand can be consistently captured, converted, and scaled. 2MAD helped ABEO build the digital growth infrastructure needed to support expansion and strengthen long-term business value.