
Industry
Sport
Location
Los Angeles

The FIBA Basketball World Cup campaign required world-class execution, strong visual storytelling, and content capable of connecting with basketball audiences across international markets.
2MAD contributed to the production and helped create high-impact visual content featuring basketball legend Kobe Bryant. The project supported a major global sports campaign and extended its reach across digital and international media channels.
The campaign generated more than 20 million impressions, strengthening global visibility, audience engagement, and the overall impact of the FIBA Basketball World Cup promotion.
Major sports campaigns depend on more than celebrity recognition. They require powerful content that can capture attention and scale across markets. 2MAD helped support a globally recognized campaign that connected FIBA with millions of basketball fans worldwide.