The Challenge

LAvish Studios, a premium photo studio in Los Angeles, wanted to attract more local clients and increase studio bookings. The goal was to run highly targeted ad campaigns that not only drove clicks but also kept the brand top-of-mind through remarketing.

Our Contribution

2MAD set up and managed both a Google Ads campaign and a Google Remarketing campaign. We focused on precise audience targeting, data-driven optimization, and budget efficiency to maximize reach, conversions, and long-term visibility.

Delivered

• Search Ads campaign targeting local intent and service-driven keywords to attract high-intent clients
• Google Remarketing campaign to re-engage previous website visitors and convert interest into bookings
• Continuous A/B testing of creatives, keywords, and bidding strategies to optimize ROI
• Achieved 8,080 clicks and 290,477 impressions for the Search Ads campaign with an average CPC of $1.21, approximately 50 percent lower than the industry average of $2.50 to $3.00
• Generated 15,636 clicks for the Remarketing campaign with an average CPC of $0.38, roughly three times cheaper than the typical industry benchmark of $1.00 to $1.20