The Challenge

Despite a strong reputation, Your Lovely Wedding wanted to reach more engaged couples online and attract new clients through a cost-efficient digital marketing strategy. In the highly competitive Los Angeles wedding market, where average click costs are high, they needed a campaign that could deliver strong results without overspending.

Our Contribution

2MAD developed a targeted Google Ads campaign focused on couples actively searching for wedding photography and videography services. By combining precise keyword targeting, compelling ad copy, and continuous campaign optimization, we ensured the brand appeared at the right moment to the right audience while maximizing cost-efficiency and lead quality.

Delivered

• Built and optimized Google Search ad groups targeting high-intent wedding-related keywords
• Created emotive and engaging ad copy highlighting the brand’s credibility and unique offerings
• Optimized campaigns for cost-efficiency and lead quality, generating more inquiries at lower spend
• Monitored campaign performance daily and made strategic adjustments to maximize ROI
• Achieved over 1,000 clicks from engaged couples actively searching for wedding photography and videography
• Delivered 24,000+ impressions, ensuring tens of thousands of couples saw the brand at the right moment
• Reached an average cost per click of $0.82, nearly three times lower than the wedding industry average of $2.50 to $3.00