LC Waikiki Global needed more than a single promotional video. The goal was to build consistent visibility, strengthen engagement with families, and support multiple seasonal collections through relevant social content.

Over several months, 2MAD developed and produced a series of videos with different influencers to promote the brand and key collections, including the Back-to-School campaign. We managed the creative concepts, influencer collaboration, production, editing, publishing, and promotional support.

The collaboration generated more than 9 million impressions and became a highly successful long-term brand campaign, increasing awareness and strengthening LC Waikiki’s connection with modern families.

Business Impact

• More than 9 million impressions
• Increased visibility across multiple collections
• Stronger influencer-driven engagement
• Greater brand awareness among families
• Sustained social media momentum

Why It Matters

Long-term brand growth requires more than one campaign. 2MAD helped LC Waikiki create consistent visibility across multiple collections, turning influencer content into sustained awareness, engagement, and market presence.