The Challenge

PUBG, one of the world’s most popular video games, needed a dedicated digital platform for comics inspired by its universe. The goal was to create an interactive, multilingual hub that would expand brand engagement, connect fans worldwide, and reinforce PUBG’s storytelling identity.

Our Contribution

We helped develop and launch a modern web platform tailored for PUBG Comics. To maximize accessibility and user experience, we implemented an IP-based location system that automatically delivered different comic versions in each user’s native language. This multilingual approach not only showcased the comics but also created an immersive, visually aligned experience reflecting PUBG’s dynamic brand identity and storytelling style.

Delivered

• Developed and launched a responsive, interactive platform optimized for global audiences
• Implemented IP-based location detection to deliver comics in users’ native languages
• Created a visually immersive experience aligned with PUBG’s brand and storytelling
• Achieved over 5,000,000 global visits within the first three months, ten times the industry benchmark for new entertainment platforms
• Delivered a 72 percent engagement rate, compared to the industry average of 40 percent, keeping fans longer, increasing clicks, and encouraging repeat visits
• Boosted community engagement and brand visibility, doubling social mentions and forum discussions and increasing organic reach by 180 percent