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2MAD Creative Agency

PUBG Digital Comic Platform

Industry
Gaming

Location
Los Angeles, CA

Delivered
Website

Open Website

The Challenge

PUBG – one of the world’s most popular video games – needed a dedicated digital platform for comics inspired by its universe. The goal was to create an interactive, multilingual hub that would expand brand engagement, connect fans worldwide, and reinforce PUBG’s storytelling identity.

Our Solution

We helped develop and launch a modern web platform tailored for PUBG Comics. To maximize accessibility and user experience, we implemented an IP-based location system that automatically delivered different comic versions in each user’s native language. This multilingual approach not only showcased the comics but also created an immersive, visually aligned experience that perfectly reflected PUBG’s dynamic brand identity and storytelling style.

Results in the First 3 Months

5,000,000+ global visits
(Industry standard for new entertainment platforms: ~500,000 visits. We achieved 10x more traffic.)

Engagement rate: 72%
(Industry average: ~40%. PUBG fans stayed longer, clicked more, and came back frequently.)

Community approval: overwhelmingly positive
(Social mentions and fan forum discussions doubled compared to pre-launch.)

Brand visibility boost: +180% organic reach growth
(Industry average growth: ~30%. Our solution outperformed expectations.)

Alongside the platform launch, we also helped develop and launch a dedicated email campaign to PUBG’s global subscriber base, driving traffic and awareness from day one.

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