The Client

Castle Malting®, established in 1868 near the castle of Beloeil, is the oldest malting company in Belgium and one of the oldest malt producers worldwide. Renowned for premium quality, centuries-old Belgian malting traditions, and innovative production techniques, Castle Malting serves a wide range of customers — from homebrewers to craft and industrial breweries — offering over 100 types of base and specialty malts, including organic and peated varieties.

The Challenge

Castle Malting introduced four new malt types and needed a visual launch package that would clearly present each malt’s unique characteristics while reinforcing the brand’s blend of tradition and innovation. The content had to serve brewers, distillers, distributors, and trade buyers across marketing and sales channels.

Our Contribution

We helped Castle Malting bring the launch to life by producing both a product launch video and a full set of product photographs. Working closely with their team, we focused on storytelling that explained each malt’s purpose and brewing value while highlighting quality, texture, and color.

Delivered

A dedicated product launch video that presents the four new malts with clear, compelling storytelling and close-up visuals of grain, color, and process.

Professional product photography — packshots, macro texture shots, and lifestyle/contextual images for each of the four malt types.

Edited assets optimized for website, social media, distributor decks, and trade-event screens.

A visual toolkit (video cuts, portrait and square photos, hero images, and captioned assets) to ensure consistent presentation across Belgian and international channels.

Results & Impact

Successfully introduced four new malt varieties with content tailored to both technical buyers (brewers/distillers) and commercial audiences.

Gave Castle Malting a ready-to-use launch package that improved product understanding and made sales conversations more visual and persuasive.

Strengthened the brand’s positioning as a premium, innovative malt supplier, supporting marketing, distribution, and trade outreach.

Assets now used across web, social, and sales materials to drive awareness and product trials.