The Challenge

Castle Malting®, Belgium’s oldest malting company, introduced four new malt varieties and required a visual launch package that communicated each malt’s unique characteristics while reflecting the brand’s heritage and innovation. The content needed to resonate with brewers, distillers, distributors, and trade buyers across marketing and sales channels.

Our Contribution

2MAD partnered with Castle Malting to produce a dedicated launch video and full set of product photographs. We focused on visual storytelling that highlighted each malt’s purpose, texture, color, and brewing value while creating versatile assets for multiple channels.

Delivered

• Product launch video presenting the four new malts with clear, engaging storytelling and close-up visuals of grain, color, and process
• Professional product photography including packshots, macro texture shots, and lifestyle/contextual images for each malt type
• Edited assets optimized for web, social media, distributor decks, and trade-event screens