The Client

The Christopher Watters Real Estate Team is one of the top 5 real estate teams in Texas, with more than 7,000 homes sold and 3,000 homes purchased over 15 years. With a team of 300+ experts, they cover the competitive markets of Austin, San Antonio, and Dallas.

The Challenge

Despite their strong offline reputation and proven track record, their website was outdated and didn’t fully reflect the scale of their business or the trust they’ve built. The main challenges included:

• Outdated UX/UI that wasn’t aligned with modern user expectations
• Limited mobile responsiveness and speed issues
• Lack of clear focus on lead generation and conversions
• Needed to better showcase their success metrics and large team presence

Our Contribution

2MAD Creative Agency partnered with the Watters team to redesign their website from the ground up. We helped to:

• Create a modern, conversion-driven UX/UI that highlights their proven expertise
• Improve site structure for intuitive property search and smooth navigation
• Work closely with their marketing and design team to make the website fully mobile-responsive and fast-loading
• Integrate SEO optimization, ensuring the site ranks strongly across their service areas (Austin, San Antonio, Dallas)
• Emphasize social proof by prominently showcasing 7,000+ sales, 15 years of experience, and 300+ team members

Results

• Improved User Experience: Average time on site increased, with smoother navigation and faster property searches.
• Mobile First: The redesign ensured seamless browsing on all devices, critical for today’s real estate clients.
• Lead Generation Boost: Clear CTAs and optimized forms led to significantly higher inquiry rates compared to their old site.