The Challenge

Despite a strong offline reputation and a proven track record, the Christopher Watters Real Estate Team’s website was outdated and didn’t reflect the scale or credibility of their business. Key challenges included outdated UX/UI, limited mobile responsiveness, slow site performance, weak lead generation, and insufficient emphasis on their success metrics and 300+ team members.

Our Contribution

2MAD partnered with the Watters team to redesign their website from the ground up. We focused on creating a modern, conversion-driven UX/UI that highlighted their expertise, streamlined property search, and enhanced overall usability. We worked closely with their marketing and design teams to ensure mobile responsiveness, fast performance, SEO optimization, and clear emphasis on social proof, including 7,000+ sales and 15 years of experience.

Delivered

• Fully redesigned, modern website with intuitive UX/UI optimized for conversions and lead generation
• Improved site structure and property search functionality, enabling smooth navigation and faster user journeys
• Mobile-first design ensuring seamless browsing across devices and screen sizes
• Integrated SEO best practices to enhance visibility across Austin, San Antonio, and Dallas markets
• Prominent display of team credentials, success metrics, and social proof to reinforce trust and authority
• Resulted in increased average time on site, higher inquiry rates, and a stronger digital presence aligned with the team’s offline reputation